Chief Marketing Officer (CMO) - Automotive Financing Solutions

Join Mandiri Andalan Utama, a trusted partner of BRI Finance, as we expand our dynamic team in Bali! We are seeking a results-driven Chief Marketing Officer (CMO) to lead our automotive financing initiatives, specializing in Bali. As the CMO, you will drive our marketing strategy, leveraging your expertise to boost brand visibility and customer acquisition in the competitive automotive finance sector.

In this role, you will work closely with cross-functional teams to develop and implement innovative marketing campaigns, utilizing tools like Google Analytics, SEMrush, and HubSpot. You will also oversee market research and consumer insights to ensure our strategies are data-driven and aligned with market trends.

This is an exciting opportunity to be part of a growing company in Bali, where your leadership and strategic vision will shape the future of our automotive financing solutions. If you are passionate about marketing and have a proven track record of success, we invite you to apply and join our team!

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to enhance brand awareness and customer acquisition in the automotive finance sector.
• Lead cross-functional teams to create and implement innovative marketing campaigns, utilizing tools like Google Analytics, SEMrush, and HubSpot.
• Oversee market research and consumer insights to ensure data-driven decision-making and alignment with market trends.
• Manage and optimize digital marketing channels, including SEO, PPC, and social media, to drive traffic and conversions.
• Collaborate with sales teams to develop and execute lead generation programs and sales enablement initiatives.
• Monitor and analyze marketing performance metrics to identify areas for improvement and optimize campaign effectiveness.
• Build and maintain strong relationships with key stakeholders, including BRI Finance and industry partners.
• Stay updated with industry trends and best practices to ensure our marketing strategies remain competitive and innovative.

🎓 Kualifikasi & Syarat

• Proven experience as a Chief Marketing Officer or equivalent role in the automotive finance or financial services industry, with a strong track record of success.
• Deep understanding of the automotive finance market and consumer behavior in Bali.
• Excellent leadership and strategic thinking skills, with the ability to drive results and manage cross-functional teams.
• Strong analytical skills and proficiency in using marketing analytics tools like Google Analytics, SEMrush, and HubSpot.
• Proven ability to develop and implement effective digital marketing strategies, including SEO, PPC, and social media.
• Certifications in marketing management or related fields are a plus.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Fluency in both English and Bahasa Indonesia.

🛠️ Keahlian

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